your closet called

it says it needs our tees in its life

This Just In (New New)

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We Can't Keep These In Stock! Grab Yours Quick!

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Culture. Confidence. Soul. Explore The Shop

Apparel For The Culture

Girl, you betta work! We're more than just tees - we've got jackets, sweatshirts, vacation wear, tunics and more! Outchea doing it for the culture...

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We "Luh" The Kids!

Shout out to our kings and queens in training!  From our adorable graphic tees for kids, to children's accessories, to our quarterly boxes,  our children's products are made with our little ones in mind.  We luh the kids! 

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Issa whole vibe. From jewelry that speaks  for you, to bags and other accessories that actually reflect YOU, we've got a lil' something for everyone. 

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These items' got the juice now. Browse some our the most popular items in the shop. Add them to your cart quick, they sell out fast.

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Doin' It for the Gram

Ain't nobody fresher than our clique! Our Brown Sugar Babes are always showing us love on social media.  Browse the latest looks from our clique!

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Graphic Tee Shop

Your closet called. It needs our tees in its life. This is where it all began. Our graphic tees are designed for the culture and continue to turn heads, start conversations and inspire confidence. Represent!  

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Home Decor

Your home should be warm, cozy and full of good vibes. With afrocentric home decor, beautifully illustrated to reflect black culture and the things we love, good vibes are a plenty!

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The Brown Sugar Box

This is the subscription service your girls  have been raving about. Curated with women of color in mind as the first thought (not an afterthought) and known as "black girl magic" in a box.  It's culture, it's confidence, it's soul - delivered monthly. Get you some.

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For Men

Heeey boo. Nope, we didn't forget about our men. Representation matters to them too!  Looking for something for the Kings in your life? We got you.

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Izzy & Liv TV

Get to know us a little more, watch some behind the scenes, see what went down at some of our events, watch Brown Sugar Babe unboxings and more...

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